DM Visibility takes a data-driven approach to prepare businesses with the expertise, skill, and guidance to grow their email lists.
Email marketing is one of the top ways to keep existing customers engaged while providing a simple way for potential customers to interact with your business. In today’s online world, having a strategic virtual marketing system is a fundamental asset to the growth and sustainability of companies.
Email marketing campaigns are multiple emails are segmented off to specific customers. It allows businesses to send personalized messages to their list throughout each phase. For example, you can set up an email to go out right when someone subscribes to your list, another when someone purchases something from your business, and one for customers who haven’t interacted with your business in a while. As a result, you can be much more strategic in what emails you send, when, and to whom. Not only does this streamline things on your end, but it makes for a more personal experience for your customers.
Newsletters are a great way to communicate your new products, services, or seasonal promotions. They’re typically sent weekly, bi-weekly, or monthly and are a part of your overall email campaign.
The main differences between standard emails and newsletters are their purpose and style. For example, newsletters are sent weekly to highlight ‘Recipes of the week’ for cooking companies, while other emails welcome new members to their list or thank someone for their order. Nevertheless, combining these two types of emails packs a powerful punch for businesses, regardless of their industry or current email list size.
Email marketing aims to allow businesses to engage with their audience in a more personalized, meaningful manner. It enables companies to focus less on writing and designing every single email individually and more on measuring their lead generation, sales, and revenue without compromising the customers’ experience.
Although email marketing saves businesses tons of time and extra marketing costs, it is essential to invest time and effort into getting your campaigns up and running. DM Visibility has experience in all stages of campaign creation. We help build, develop, launch, and manage your emails to ensure they’re targeting the right customers at the correct times and designed beautifully and informative. In addition, our team will create a tailored email marketing strategy, template designs, content writing, distribution, management, and tracking. Of course, you will always be able to get into your account to see how things are going, but we take the worry and stress away from having to monitor, update, and continuously improve your campaigns. All this to say, we’re here to help you grow your business without adding more to your plate, so you can focus on providing your services to your customers.